BRANDS WE CARRY
Oscar de la Renta
ABOUT THE COMPANY
La Silhouette is one of the Midwest region’s premier fine lingerie boutiques. This unique European-like shop in Madeira, Ohio, is more than just a store. It is built upon a great passion for helping women feel good about themselves from the inside out; offering an experience tempered by compassion which transcends itself in every aspect of service. Britt Cruikshank founded La Silhouette in 2007 and her innate ability to empathize with her customers was instilled in her while growing up in Sweden where she regularly shopped at quaint shops that considered hospitality as important as quality items.
The Shopper’s Experience Our shopping experience is one that delicately balances old world customs and Midwest gentility. La Silhouette exudes warmth, intimacy and history; the building is a restored local landmark, the décor is part of Britt’s own personal Swedish heritage – the crystal chandeliers are from the homes of her mother and grandmother – along with selected pieces of furniture. The walls are decorated throughout with silhouettes – the signature logo a replica of an award her husband received for his remarkable work in the medical field. La Silhouette’s hospitality also reflects values Britt learned in her youth ― welcoming visitors with a warm smile, tea and cookies. And fresh flowers.
Compassion…Service…Trust La Silhouette’s customer service etiquette is shaped by sincerity, compassion and trust. Customers become aware that they are dealing with an individual who cares about them personally. A customer becomes a patron; their choices based on individual measurement protocols to ensure comfort to accent their unique style and shape. Also, Britt has received post breast surgery and prosthesis fitter specialist training from Amoena, an organization which focuses on the special needs of women suffering from various health issues. Our interaction with each person goes beyond the sale; it is followed up with personal hand written notes for – visiting, anniversaries, illnesses, birthdays and just because.
Community Outreach La Silhouette’s individual service is complemented by its community outreach to Lighthouse, Lindner Center of Hope, Kindervelt, Dress for Success, Country Day School and The Pink Ribbon.
"I just wanted to thank the wonderful women at La Silhouette for all of their assistance. The store is gorgeous and the attention to detail is unrivaled. Most importantly, the customer service is outstanding. I have never felt so comfortable purchasing lingerie before. And you have a great website! Thanks again for making the whole experience so enjoyable!"
"La Silhouette exudes the finesse and class that all great stores have and we usually find lacking in Cincinnati. Once you step into the store you can feel the European charm and warmth from the owner. Avid attention is given to the customer immediately. La Silhouette has a variety that can be found nowhere else in the tri-state area. You have to come and experience La Silhouette for yourself to understand why the store was named "Best in the city".
"I want to thank you, Britt. I absolutely love your store. You make it so easy to walk in and feel comfortable. Your professionalism and expertise is AWESOME! So much so that I have told several girl friends that they must experience La Silhouette Lingerie. I never knew that I was meant to feel so good underneath it all :). Every woman deserves to know how to look and feel their best and you know how to help us achieve that."
Laurie Fitzgerald Althaus
Now & Next- Cincinnati, Ohio